Only Qualified Interviewers
Will Stick to Your Objectives
Without sacrificing “flow.”
Which would you rather have: a market research moderator who typically discusses cell phones and ice cream, or a highly-trained life science consultant with a PhD or MD?
We already know the answer. That’s why our consultants are all qualified to get you the results you need.
Consultants With Medical and
Discussions rarely flow in sync with an interview script or questionnaire. Our consultants are highly-trained professionals with life science and medical backgrounds. Time and time again, they’ve proven capable of guiding your interviewee to stay on track and to direct the conversation so it meets your objectives.
Our experts see where key pieces of information fit together to form coherent answers. They can speak the “language” of the specialist who is being questioned, generating results that are of more value to our clients. Because KOLgroups values engaging feedback, it has created a team whose expertise can probe a leading physician’s feelings, beliefs, thoughts, and perspectives to bring to light fascinating insights.
Understanding Physician Language, Personal Beliefs, Opinions, and Feelings
Our experts see where key pieces of information fit together to form coherent answers. They can speak the “language” of the specialist who is being questioned and therefore results are of more value to our clients.
It is because KOLgroups values engaging feedback that it has created a team whose expertise can probe a physician’s feelings, beliefs, thoughts and perspectives to bring about fascinating and often new insights.
Brand Equity Assessment
Before you assess your brand’s equity, you’ll need to ensure your company’s stakeholders have a complete understanding of what brand equity actually is. This assessment is designed to optimize brand positioning, thus developing sustainable competitive advantages in the marketplace.
Define who you want to influence. Discover the specific outcome you want to achieve. Our skilled life science consultants, PhD decision scientists, and partnering MD consultants can help to elevate brands, increase sales, and deepen relationships with your existing target market base.
Identify Drivers of Uptake
What are the opportunities and challenges for launching drugs and medical devices? We determine the main factors driving client fulfillment, helping you develop innovative products and treatments as a response. These innovations are central to satisfying the needs of key physician user segments.
Leverage competitive intelligence to inform your strategic decisions and act before your competitors. We analyze your current major and minor competitors, identifying and reporting on the methods you can adopt to improve your position, while recognizing barriers central to market entry and movement.
You Are a…
medical device company?
And are working on new product development?
And need someone reliable to partner with?