In-Depth Interviews2018-11-27T13:21:56+00:00

In-Depth Interviews (IDI)

KOLgroups Conducts IDIs with
Key Opinion Leaders and Physician Specialists

Healthcare Market Research and Physician Recruitment | KOLgroups

Only Qualified Interviewers
Will Stick to Your Objectives

Without sacrificing “flow.”

Which would you rather have: a market research moderator who typically discusses cell phones and ice cream, or a highly-trained life science consultant with a PhD or MD?

We already know the answer. That’s why our consultants are all qualified to get you the results you need.

Healthcare Market Research and Physician Recruitment | KOLgroups

Consultants With Medical and
Scientific Backgrounds

Discussions rarely flow in sync with an interview script or questionnaire. Our consultants are highly-trained professionals with life science and medical backgrounds. Time and time again, they’ve proven capable of guiding your interviewee to stay on track and to direct the conversation so it meets your objectives.

Our experts see where key pieces of information fit together to form coherent answers. They can speak the “language” of the specialist who is being questioned, generating results that are of more value to our clients. Because KOLgroups values engaging feedback, it has created a team whose expertise can probe a leading physician’s feelings, beliefs, thoughts, and perspectives to bring to light fascinating insights.

Healthcare Market Research and Physician Recruitment | KOLgroups

Understanding Physician Language, Personal Beliefs, Opinions, and Feelings

Our experts see where key pieces of information fit together to form coherent answers. They can speak the “language” of the specialist who is being questioned and therefore results are of more value to our clients.

It is because KOLgroups values engaging feedback that it has created a team whose expertise can probe a physician’s feelings, beliefs, thoughts and perspectives to bring about fascinating and often new insights.

Healthcare Market Research and Physician Recruitment | KOLgroups
Healthcare Market Research and Physician Recruitment | KOLgroups

Brand Equity Assessment

Before you assess your brand’s equity, you’ll need to ensure your company’s stakeholders have a complete understanding of what brand equity actually is. This assessment is designed to optimize brand positioning, thus developing sustainable competitive advantages in the marketplace.

Healthcare Market Research and Physician Recruitment | KOLgroups

Market Strategy

Define who you want to influence. Discover the specific outcome you want to achieve. Our skilled life science consultants, PhD decision scientists, and partnering MD consultants can help to elevate brands, increase sales, and deepen relationships with your existing target market base.

Healthcare Market Research and Physician Recruitment | KOLgroups

Identify Drivers of Uptake

What are the opportunities and challenges for launching drugs and medical devices? We determine the main factors driving client fulfillment, helping you develop innovative products and treatments as a response. These innovations are central to satisfying the needs of key physician user segments.

Healthcare Market Research and Physician Recruitment | KOLgroups

Competitive Assessment

Leverage competitive intelligence to inform your strategic decisions and act before your competitors. We analyze your current major and minor competitors, identifying and reporting on the methods you can adopt to improve your position, while recognizing barriers central to market entry and movement.

You Are a…

Pharmaceutical or
medical device company?

And are working on new product development?

Healthcare market
research consultancy?

And need someone reliable to partner with?