Indepth Interviews2018-11-14T12:09:31+00:00

In-Depth Interviews (IDIS)

KOLgroups secures in-depth interviews with Key Opinion Leaders and trained physicians.

Qualified interviewers
keep to your objectives

Without sacrificing “flow.”

Which would you rather have: a consultant without a PhD or MD, or a consultant with a PhD or MD?

We already know the answer. That’s why our consultants are all qualified to get you the results you need.

Highly-trained consultants
with a medical background

Discussions rarely flow in sync with an interview script or questionnaire. Our consultants are highly-trained professionals with life science and medical backgrounds. Time and time again, they’ve proven capable of guiding your interviewee to stay on track and to direct the conversation so it meets your objectives.

Our experts see where key pieces of information fit together to form coherent answers. They can speak the “language” of the specialist who is being questioned, generating results that are of more value to our clients. Because KOLgroups values engaging feedback, it has created a team whose expertise can probe a leading physician’s feelings, beliefs, thoughts, and perspectives to bring to light fascinating insights.

Understanding physician language, personal beliefs, opinions and feelings.

Our experts see where key pieces of information fit together to form coherent answers. They can speak the “language” of the specialist who is being questioned and therefore results are of more value to our clients.

It is because KOLgroups values engaging feedback that it has created a team whose expertise can probe a physician’s feelings, beliefs, thoughts and perspectives to bring about fascinating and often new insights.

More then just a phone

Product development teams and healthcare research companies around the country trust our innovative phone interview system. Here’s why.

Brand Equity Assessment

Before you assess your brand’s equity, you’ll need to ensure your company’s stakeholders have a complete understanding of what brand equity actually is. This assessment is designed to optimize brand positioning, thus developing sustainable competitive advantages in the marketplace.

Market Strategy

Define who you want to influence. Discover the specific outcome you want to achieve. Our skilled life science consultants, PhD decision scientists, and partnering MD consultants can help to elevate brands, increase sales, and deepen relationships with your existing target market base.

Identify Drivers of Uptake

What are the opportunities and challenges for launching drugs and medical devices? We determine the main factors driving client fulfillment, helping you develop innovative products and treatments as a response. These innovations are central to satisfying the needs of key physician user segments.

Competitive Assessment

Leverage competitive intelligence to inform your strategic decisions and act before your competitors. We analyze your current major and minor competitors, identifying and reporting on the methods you can adopt to improve your position, while recognizing barriers central to market entry and movement.

You Are a…

Pharmaceutical or
medical device company?

And need to develop a marketing strategy?

Healthcare consultant
or medical market
research agency?

And need someone reliable to partner with?