In-Depth Interviews


The Importance of In-Depth Interviews (IDIs)

It is important to remember that a discussion may not flow exactly in sync with a premade interview guide or questionnaire. A good interviewer will tailor the discussion to objectives and sustain more control over the data received. The ability to conduct a complex in-depth interview is the ability to see how key pieces of information fit together and to “speak the language” in regards to the topic of the discussion.

Our consultants are highly trained professionals with medical and scientific backgrounds, with PhDs and MDs in their fields of interest. Our expertise provides an engaging environment to probe a physician’s feelings, beliefs, thoughts and perspective in a particular order and words.

physician recruitment

Brand Equity Assessment.

Designed to optimize brand positioning and develop sustainable competitive advantages in the marketplace.

brand equity assessment
physician satisfaction

Physician Satisfaction and Expert Feedback.

Determine of key drivers of end-user satisfaction and loyalty to develop innovative products and methods to serve key physician user segments.

Market Strategy.

Our skilled life science consultants, PhD decision scientists, and partnering MD consultants can help to elevate brands, increase sales, and deepen relationships with your existing target market base.

market strategy
competitive assessment

Competitive Assessment.

Provides your current competitive positions, those of your major & minor competitors and identifies methods to improve positioning and identifying barriers to entry and movement.

Let's work together

Interested in discussing a potential project? Head to our contact page and submit an inquiry providing some additional information about your engagement. Feel free to describe project goals, deadlines, and budget. We will reply within 24 hours to discuss in more detail.