In-Depth Interviews (IDIs)

KOLgroups secures in-depth interviews with Key Opinion Leaders and trained physicians. Let our expert team probe their intellect on your behalf — so you get the data and information you need to make your own decisions

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Qualified Interviewers Keep to Your Objectives…

Without sacrificing “flow.”

Which would you rather have: a consultant without a PhD or MD, or a consultant with a PhD or MD?

We already know the answer. That’s why our consultants are all qualified to get you the results you need.

Discussions rarely flow in sync with an interview script or questionnaire. Our consultants are highly-trained professionals with life science and medical backgrounds. Time and time again, they’ve proven capable of guiding your interviewee to stay on track and to direct the conversation so it meets your objectives.

Our experts see where key pieces of information fit together to form coherent answers. They can speak the “language” of the specialist who is being questioned, generating results that are of more value to our clients. Because KOLgroups values engaging feedback, it has created a team whose expertise can probe a leading physician’s feelings, beliefs, thoughts, and perspectives to bring to light fascinating insights.

Our experts see where key pieces of information fit together to form coherent answers. They can speak the “language” of the specialist who is being questioned and therefore results are of more value to our clients.

It is because KOLgroups values engaging feedback that it has created a team whose expertise can probe a physician’s feelings, beliefs, thoughts and perspectives to bring about fascinating and often new insights.

Brand Equity Assessment


Before you assess your brand's equity, you'll need to ensure your company's stakeholders have a complete understanding of what brand equity actually is. This assessment is designed to optimize brand positioning, thus developing sustainable competitive advantages in the marketplace.


Market Strategy


Define who you want to influence. Discover the specific outcome you want to achieve. Our skilled life science consultants, PhD decision scientists, and partnering MD consultants can help to elevate brands, increase sales, and deepen relationships with your existing target market base.


Identify Drivers of Uptake


What are the opportunities and challenges for launching drugs and medical devices? We determine the main factors driving client fulfillment, helping you develop innovative products and treatments as a response. These innovations are central to satisfying the needs of key physician user segments.


Competitive Assessment


Leverage competitive intelligence to inform your strategic decisions and act before your competitors. We analyze your current major and minor competitors, identifying and reporting on the methods you can adopt to improve your position, while recognizing barriers central to market entry and movement.


Meet Key Opinion Leaders

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Contact us. We’ll respond today to discuss your project goals, deadline, and more.


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