In-Depth Interviews (IDIs)

Interested in discussing a potential project? Head to our contact page and submit an inquiry providing some additional information about your engagement. Feel free to describe project goals, deadlines, and budget. We will reply within 24 hours to discuss in more detail.

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Skilled Interviewers Keep to Your Objective

Discussions rarely flow in sync with an interview script or questionnaire. Our consultants are highly trained professionals with medical and scientific backgrounds and they are capable of guiding the interviewee to stay on track, to direct the conversation so it remains on track; that of your objective.

Unlike our team, a consultant without a PhD or MD will not have the ability to conduct a complex in-depth, technical interview.

Our experts see where key pieces of information fit together to form coherent answers. They can speak the “language” of the specialist who is being questioned and therefore results are of more value to our clients.

It is because KOLgroups values engaging feedback that it has created a team whose expertise can probe a physician’s feelings, beliefs, thoughts and perspectives to bring about fascinating and often new insights.

Brand Equity Assessment


Before you assess your brand's equity, you'll need to ensure your company's stakeholders have a complete understanding of what brand equity actually is. Designed to optimize brand positioning and develop sustainable competitive advantages in the marketplace.


Market Strategy


Define who you want to influence and a specific outcome you want to achieve.  Our skilled life science consultants, PhD decision scientists, and partnering MD consultants can help to elevate brands, increase sales, and deepen relationships with your existing target market base.


Identify Drivers of Uptake


What are the opportunities and challenges for launching drugs and medical devices? We determine the main factors driving client fulfillment and develop innovative products as a response. Such innovations are central to our success of satisfying the needs of key physician user segments.


Competitive Assessment


Leverage competitive intelligence to inform your strategic decisions and act before your competitors. We analyze your current major and minor competitors and identify and report on the methods you can adopt to improve your position while recognizing barriers central to entry and movement.


Meet Key Opinion Leaders

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Fill the form and we will contact you within 90 minutes. Tell us about your project goals, deadlines, budget, etc.

 

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