Only a Qualified Interviewer
Sticks to the Objectives
Would you rather have a market research generalist whose typical focus is cell phones and ice cream? Or would you prefer a highly-trained MD or PhD life science consultant?
We already know the answer. That’s why our consultants are all qualified to get you the results you need.
Life Science Focused Moderators
Discussions rarely flow in sync with an interview script or questionnaire. Our consultants are highly-trained professionals with life science and medical backgrounds. Time and time again, they’ve proven capable of guiding your interviewee to stay on track and to direct the conversation so it meets your objectives.
Understanding Physician Language, Personal Beliefs, Opinions, and Feelings
Our experts see where key pieces of information fit together. They can speak the “language” of the clinical specialist who is being questioned. Our team has the medical expertise to probe a physician’s feelings, beliefs, thoughts and perspectives to bring about new insights.
Brand Equity Assessment
Before you assess your brand’s equity, you’ll need to ensure your company’s stakeholders have a complete understanding of what brand equity actually is. This assessment is designed to optimize brand positioning, thus developing sustainable competitive advantages in the marketplace.
Define who you want to influence. Discover the specific outcome you want to achieve. Our skilled life science consultants, PhD decision scientists, and partnering MD consultants can help to elevate brands, increase sales, and deepen relationships with your existing target market base.
Identify Drivers of Uptake
What are the opportunities and challenges for launching drugs and medical devices? We determine the main factors driving client fulfillment, helping you develop innovative products and treatments as a response. These innovations are central to satisfying the needs of key physician user segments.
Leverage competitive intelligence to inform your strategic decisions and act before your competitors. We analyze your current major and minor competitors, identifying and reporting on the methods you can adopt to improve your position, while recognizing barriers central to market entry and movement.