Healthcare Market Research

Healthcare Market Research

Develop Your Market Access Strategy

Whether you know exactly what your goals are or if you need help defining your market positioning, it is essential for medical device companies to study their target customers, analyze unmet market needs, and find new opportunities for differentiation with engaging brand stories and products that resonate with key influencers in your market.


KOL Interviews Probe on Physician Opinions, Personal Beliefs, and Feelings

Market Attractiveness
A market opportunity study conducted the KOLgroups is in-depth examination of a single market or across multiple sectors to identify and rank available market opportunities and their associated risks and rewards. Clients looking to increase market share, enter a new market, or launch a new product will benefit by drawing from our extensive toolkit of methodologies.

Identify Drivers of Uptake
What are the opportunities and challenges for launching drugs and medical devices? We determine the main factors driving client fulfillment, helping you develop innovative products and treatments as a response. These innovations are central to satisfying the needs of key physician user segments.

Competitive Assessment
Leverage competitive intelligence to inform your strategic decisions and act before your competitors. We analyze your current major and minor competitors, identifying and reporting on the methods you can adopt to improve your position, while recognizing barriers central to market entry and movement.


Voice of the customer (VOC) Research
Truly listen to and to the voice of your customer, understand your competitors mindset, analyze the competitive landscape, discover and quantify new market opportunities, determine key decision-drivers and unmet needs, gather insights for product development, measure your brand equity.

Work with Hand-selected Physicians
Of all the different medical experts and specialties, who should you speak with? Our Physician Recruitment Team will find the right medical experts for you through our KOL Identification Process. We will hand-select right specialists that are best fit for your research team and never rely on a “take-whoever-you-can-get” approach.

Access to All Types of Healthcare Professionals

  • Allergy and asthma
  • Anesthesiology
  • Cardiology
  • Dermatology
  • Endocrinology
  • Gastroenterology
  • General surgery
  • Hematology
  • Immunology
  • Infectious disease
  • Nephrology
  • Neurology
  • Obstetrics/gynecology
  • Oncology
  • Ophthalmology
  • Orthopedics
  • Otolaryngology (ENT)
  • PM&R
  • Psychiatry
  • Pulmonary
  • Radiology
  • Rheumatology
  • Urology
  • Registered nurses
  • Nurse practitioners
  • Physician Assistants
  • Payers
  • Pharmacy Directors
  • Hospital Executives
  • PBMs


Baseline Research – We identify market trends, competitive advantages, technological developments, and client visions from the perspective of all stakeholders. Baseline research helps to identify your primary target audience to uncover unmet user needs.

  • Identify Market Trends
  • Concept Ideation
  • Needs Assessment

Discovery Research – Using various exploratory and probing research methods, we uncover the needs, desires, reservations, and drivers behind customer behavior. Discovery Research helps to identify and develop a value proposition that resonates with your target market.

  • Ethnography Studies
  • User Research
  • Customer Journey Mapping

Commercial Viability Testing – The objective here is to bring users and customers into the heart of the medical device development process.  New product offers offerings are most successful when humanized and tailored to the realities of the marketplace. Commercial viability testing clearly demonstrates needs and defines your value proposition.

  • In-Market Experimentation
  • Usability Testing
  • Participatory Design / Co-Creation


Work with KOLs, physicians, nurses, and payers from our in-house network of vetted medical professionals.


Tier 1: KOL Partners

Our strongest relationships with KOLs and physicians who work on our team as a partnering consultant

Tier 2: In-House Network

Vetted and pre-screened physicians and healthcare professionals in all therapeutic areas in the US and across the globe

Tier 3: Physician Database

Connect with our opt-in network of over 100,000 physicians, nurses, hospital directors, payers, and more


Therapeutic Areas
of Expertise


New Therapies and
Devices Evaluated


Interviews with KOLs,
Physicians, and HCPs

Let’s work together

Interested in discussing a potential project? Head to our contact page and submit an inquiry providing some additional information about your engagement. Feel free to describe project goals, deadlines, and budget. We will reply within 24 hours to discuss in more detail.

Let’s Get Started!