Qualitative Market Research to Help Healthcare Companies Realize Their Full Potential

Get The Insights You Need To Evaluate Your Product, Understand Your Target Market, and Capture New Opportunities.

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1,500

Interviews with KOLs, Physicians and HCPs Conducted

270

Therapeutic Areas of Expertise

125

New Therapies and Devices Evaluated

Are you trying to better understand your target market or assess an opportunity for your medical device or pharma product?

If the answer is yes, you know that you can’t afford to rely on guesswork. You need a strategy backed by answers from real experts that you can trust and rely on.

That comes from speaking to qualified physicians and medical professionals, getting feedback from key influencers in your industry, and understanding the current market.

We’ll help support your decision-making with a plan backed by real data, real opinions, and real answers that lift the fog so your path forward is crystal clear.

Learn how we combine our extensive network of medical professionals, our reliable vetting and recruitment process, and time-tested research methods and deep understanding of the healthcare industry to help you reach your full potential.

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How We Unlock The Answers

How We Help Healthcare Companies Reach Their Full Potential

Market Attractiveness
Looking to increase market share, enter a new market or launch a new product?

If so, then knowing what your market wants and where your biggest opportunities lie is absolutely crucial.

We’ll use our extensive toolkit of methodologies (across either a single market or multiple sectors) to help you pinpoint your most viable market opportunities and the risks/rewards of each.

Identify Drivers of Uptake
What are the most pressing needs of the physicians who will use your product?

Without an answer to this, you’ll struggle to get people to see the full value of your medical device.

We’ll help you determine the main factors driving client fulfillment so that you can develop innovative products and treatments as a response.

Because this is how you get your product to go from “this could be useful” to “need to have” in the eyes of your most important user segments.

Competitive Assessment
The strongest medical device companies need to respond to real market needs and demands faster than their competitors.

They can only do this through Competitive Intelligence.

We’ll analyze your position in the competitive landscape to help you understand how you can stand out among the alternatives and become the standard of care in your market.

Find Out What Your Target Market Really Wants (In Their Own Words)

You probably already know that if you want to meet the needs of your target users, then you first need to figure out exactly what they’re looking for.

In-Depth Interviews are constructed with specific questions to unearth the most valuable and impactful insights about your medical device, industry and market opportunities. This method is an ideal way to help you probe, question, and explore the opinions and attitudes of your target market and product users. Interviews are conducted by our team of healthcare market research consultants using a semi-structured method of questioning that is open-ended, flexible and can sometimes head in a unique direction that you didn’t foresee.

Zero In On The Exact Physicians You Need

We know that a “take whoever you can get” approach is a recipe for failure. That’s why our specialized team hand-selects the right specialists for your specific product, market and situation through our KOL Identification Process. Because the right insights can only come from asking the right people.

We can help you target respondents by geography and identify and connect with rare and hard-to-reach verticals such as physician specialists (oncologists, cardiovascular surgeons, endocrinologists, pulmonologists, etc.) Key Opinion Leaders (KOLs), Payers and Pharmacy Directors, and hospital department Chiefs and Directors.

Baseline Research

A winning strategy for your medical device needs solid groundwork and a stable base of evidence, data, trends and statistics.

We’ll uncover not just the hard numbers, but the views of involved stakeholders and an analysis of market trends, technological developments and competitive advantages so that you understand exactly where you are and what direction you need to go to make the most progress.

Includes
  • Ethnography Studies
  • User Research
  • Customer Journey Mapping
Commercial Viability Testing

How do you know for sure that the product you’re developing (or planning to develop) will be needed, demanded and sought after by your ideal customers?

The only way to figure this out is to humanize and tailor your offer to the realities of the marketplace – and this only comes from bringing your actual users and customers into the heart of the medical device development process.

We’ll help you uncover and clarify the needs you fulfill, strengthen and fine-tune your value proposition, and ensure you’re on the track to creating something that the world will both want and thank you for.

Includes
  • In-Market Experimentation
  • Usability Testing
  • Participatory Design / Co-Creation

How We Find The Best Medical Professionals For Your Research

Our 3-Tier Recruitment Process Gets You Vetted, Qualified and Influential Participants

Physicians, nurses, and payers from our in-house network of vetted medical professionals.

Our team of expert life science market research consultants and our network of experienced physician and healthcare industry partners help you get access to the people that matter most for your medical device

TIER 1: KOL PARTNERS

Our strongest relationships with KOLs and physicians who work on our team as a partnering consultant.

TIER 2: IN-HOUSE NETWORK

Vetted and pre-screened physicians and healthcare professionals in all therapeutic areas in the US and across the globe.

TIER 3: PHYSICIAN DATABASE

Our opt-in database is enriched with vetted medical professionals that we can hyper-target to your specific situation

Our Areas Of Expertise

Surgeons
  • General Surgery
  • Plastic / Reconstructive
  • Bariatric / Gastric Bypass
  • Orthopedic / Arthroscopic
  • Transplant
  • Neurological
  • Thoracic / Cardiovascular
  • Vascular
Surgeons
Pain management
  • Anesthesiology
  • Physical Medicine & Rehab
  • Pain Medicine
Pain management
Biologics
  • Dermatology
  • Rheumatology
  • Gastroenterology
  • Endocrinology
Biologics
Family care
  • Primary Practice (PCP)
  • Pediatrics
  • Obstetrics/Gynecology
  • Psychiatry
  • Nurse Practitioner (NP)
  • Physician Assistant (PA)
Family care
Eye care
  • Ophthalmology
  • Retina Specialist
  • Glaucoma Specialist
  • Optometry
  • Ophthalmic Assistant
Eye care
Cardiovascular
  • Cardiology
  • Interventional Cardiology
  • Cardiac Electrophysiology
Cardiovascular
Respiratory
  • Allergy / Asthma
  • Immunology
  • Pulmonology
  • Critical / Emergency
Respiratory
Oncology
  • Medical Oncology
  • Hematology
  • Pediatric
  • Infusion Nurses
Oncology
Pharmacists
  • Retail Chain / Specialty
  • Hospital Pharmacy Directors
  • Pharmacy Benefit Managers (PBMs)
  • Payers / Reimbursement
  • Formulary Managers
Pharmacists
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Need Help With Your Healthcare Research Project?

You need to connect with the right physicians and medical experts so you get the opinions you need. We’ll eliminate the confusion, uncertainty and chaos that often comes with healthcare market research territory.

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